Polling Average
28%
β +3.2% vs last week
Cash on Hand
$9.3M
β $412K spent this week
Social Sentiment
62%
β +5% positive
Search Volume
8.4K
β +23% weekly
News Mentions
47
β +12 today
Threat Level
Medium
2 active threats
π
Polling Comparison
RCP Average
Undecided: 14% β’ MOE: Β±3.5% β’ n=847 likely GOP primary voters
RECENT POLLS
β’ TSU Poll (Jan 22): Middleton 29%, Roy 23%
β’ UT/TT Poll (Jan 18): Middleton 27%, Roy 25%
β’ Emerson (Jan 15): Middleton 28%, Roy 24%
π¬
Social Sentiment (7-Day)
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Positive (62%)
Neutral (17%)
Negative (21%)
π¨
Live Alerts
7 Active
Attack ad: "Money Mayes" narrative launched
8 min ago β’ Roy Super PAC
Roy received $250K from Club for Growth
45 min ago β’ FEC Filing
Houston Chronicle requesting interview
1 hr ago β’ Media
#MiddletonForAG trending in Houston
2 hrs ago β’ Twitter/X
Huffman town hall scheduled in Galveston
3 hrs ago β’ Events
Negative article in Texas Monthly
5 hrs ago β’ News
Texas Right to Life considering endorsement
6 hrs ago β’ Intel
π°
Campaign Finance Tracker
Q4 2025
Candidate
Raised
Spent
Cash
Burn
Middleton
$10.2M
$892K
$9.3M
$89K/wk
Huffman
$3.8M
$1.5M
$2.3M
$62K/wk
Roy
$2.8M
$1.2M
$1.6M
$78K/wk
Reitz
$1.2M
$678K
$567K
$34K/wk
TOP RECENT DONATIONS
β’ Club for Growth β Roy: $250,000 (today)
β’ Tim Dunn β Middleton: $50,000 (Jan 24)
β’ Dan Patrick PAC β Huffman: $75,000 (Jan 22)
β’ Empower Texans β Middleton: $25,000 (Jan 20)
π±
Social Media Command
+12% Engagement
π₯
Monitor
Trending: #MiddletonForAG
1,247 mentions in last hour
COMPETITOR SOCIAL GROWTH
Roy: +3.2K (4.1%)
Huffman: +890 (1.2%)
Reitz: +234 (0.8%)
π
Search Intelligence
Google Trends
WEEKLY SEARCH VOLUME
TRENDING SEARCH TERMS
"mayes middleton net worth"
β +340%
"middleton self funding"
β +180%
"texas ag debate 2026"
β +520%
"chip roy paxton"
β -12%
"middleton oil company"
β +89%
π°
News & Media Monitor
18
24
5
Middleton Dominates January Ad Spending in AG Race
Cruz Endorsement Gives Roy Momentum in Tight Race
Self-Funding Questions Emerge in AG Primary
Conservative Groups Split on AG Endorsements
Middleton Proposes Aggressive Border Security Plan
AG Candidates Prepare for First Major Debate
π§
Opponent Email Monitor
12 captured
Roy Campaign
ATTACK: "Money Mayes can't be trusted"
2 hrs ago
Roy Campaign
Cruz endorsement: "A true conservative fighter"
Yesterday
Huffman Campaign
New poll shows Huffman surging with women voters
Yesterday
Huffman Campaign
Help us reach our $500K goal by Friday
2 days ago
Reitz Campaign
Paxton endorsement: "The only choice"
2 days ago
Roy Campaign
Will you chip in $25 before midnight?
3 days ago
Huffman Campaign
New endorsement from TX Police Chiefs
3 days ago
Key Insight: Roy campaign shifting to attack messaging β’ Huffman focusing on fundraising
urgency
π
Events & Schedule
3
Feb
Republican AG Debate - Austin
All candidates β’ KVUE 7pm
8
Feb
Texas Right to Life Forum
Middleton CONFIRMED
10
Feb
Huffman Fundraiser - River Oaks
$1,000/plate dinner
12
Feb
Roy Town Hall - San Antonio
Open to public β’ 6pm
15
Feb
FEC Filing Deadline
January report due
18
Feb
Early Voting Begins
Statewide
π₯
Opponent Intelligence
MM
Mayes Middleton TARGET
$9.3M
Cash
28%
Poll
62%
Sent
73%
Name ID
CR
Chip Roy THREAT
$1.6M
Cash
24%
Poll
58%
Sent
81%
Name ID
JH
Joan Huffman
$2.3M
Cash
22%
Poll
54%
Sent
67%
Name ID
AR
Aaron Reitz
$567K
Cash
12%
Poll
51%
Sent
34%
Name ID
πΊ
Ad Spend Intelligence
Last 30 Days
TV
Digital
Radio
Mail
AD IMPRESSIONS (Est.)
24.3M
Middleton
12.1M
Roy
9.8M
Huffman
3.2M
Reitz
π° Campaign Finance Intelligence
Live Feed
Candidate
Raised
Self-Funded
Outside
Spent
Cash
Burn Rate
Mayes Middleton
$10,245,000
$8,500,000
$1,745,000
$892,400
$9,352,600
$89K/wk
Chip Roy
$2,840,000
$0
$2,840,000
$1,210,000
$1,630,000
$78K/wk
Joan Huffman
$3,850,000
$250,000
$3,600,000
$1,540,000
$2,310,000
$62K/wk
Aaron Reitz
$1,245,000
$0
$1,245,000
$678,000
$567,000
$34K/wk
Recent
Major Donations (> $10k)
| Donor | Target | Amount | Date |
|---|---|---|---|
| Club for Growth PAC | Roy | $250,000 | Jan 27 |
| Tim Dunn | Middleton | $50,000 | Jan 24 |
| Dan Patrick PAC | Huffman | $75,000 | Jan 22 |
πΊ Media & Ad Spend Intelligence
AD SPEND BY CHANNEL (STACKED)
Mayes Middleton
$3.2M Total
Chip Roy
$1.6M Total
Joan Huffman
$1.5M Total
TV
Digital
Radio
Direct Mail
ESTIMATED IMPRESSIONS
BY
CANDIDATE
24.3M
Middleton
12.1M
Roy
9.8M
Huffman
3.2M
Reitz
π₯ Spend Velocity Heatmap
LAST 30 DAYS INTENSITY
Low Velocity
High Velocity
π’ Top Vendor Leaderboard
1
The Strategy Group
$4.2M
2
Convergence Media
$2.8M
3
Capitol Resource
$0.4M
π PAC Wealth Geography
Permian Basin / Oil38%
Austin Lobby / Corp24%
Houston Suburbs15%
PAN
WEST
CENT
EAST
SOUTH
TERRITORY WEALTH HEATMAP
π Google Trends Volume
Active
Showing relative search interest over the last 90 days across Texas.
π Top Search Terms
"mayes middleton net worth"
Attack
β +450%
"middleton vs roy poll"
Neutral
β +210%
"middleton border plan"
Positive
β +180%
"texas ag primary date"
Informational
β +95%
β οΈ Attack Search Terms
EMERGING THREATS
"middleton shell company"
+320%
"mayes middleton lawsuit"
+125%
"money mayes ads"
+500%
These terms are highly correlated with recent negative ad drops by the Roy campaign.
π€ AI Prompt Intelligence
New Intelligence
π¬
ChatGPT
14.2K Prompts
β 12% wk
π¨
Claude
8.1K Prompts
β 5% wk
π
Gemini
12.5K Prompts
β 18% wk
π
Grok
6.4K Prompts
β 2% wk
π
Perplexity
9.3K Prompts
β 22% wk
CONVERTED SEARCH-TO-PROMPT TRENDS
| Original Keyword | Top AI Prompt | Core Engine | AI Response Context |
|---|---|---|---|
| "who is mayes middleton" | "Provide a summary of Mayes Middleton's political career and donors" | ChatGPT/Claude | Balanced/Bio |
| "middleton budget plan" | "Explain Mayes Middleton's stance on state tax cuts vs local funding" | Gemini/ChatGPT | Policy Detail |
| "middleton scandal" | "What are the controversies surrounding Mayes Middleton's business interests?" | Perplexity | Critical/Aggregated |
| "middleton for ag poll" | "Who is currently leading the 2026 Texas AG Republican primary?" | Grok/Perplexity | Real-time Data |
Articles Tracked
147
β 12 today
Share of Voice
42%
β 5% week
Positive Coverage
58
β 3
Sentiment Breakdown
Positive
Neutral
Negative
π
Campaigns Calendar
SUN
MON
TUE
WED
THU
FRI
SAT
25
26
27
Our Fundraiser
28
29
Roy T. Hall
30
31
1
2
3
AG DEBATE
4
5
6
7
π‘ Intelligence Feed
Middleton Dominates January Ad Spending in AG Race
30
Jan
Huffman in Galveston
Private Fundraiser ($5k+)
Cruz Endorsement Gives Roy Momentum in Tight Race
1
Feb
Roy Rally - Dallas
Keynote: Ted Cruz
π° Coverage by Outlet
| Outlet | Freq | Tone |
|---|---|---|
| Texas Tribune | 24 | 68 |
| Houston Chron | 18 | 82 |
| Dallas Morning | 15 | 45 |
β οΈ Territory Alerts
GALVESTON BREACH
Huffman has 3 private events in your home territory over
the next 48 hours.
ποΈ Key Deadlines
FEC Filing ReportFeb 15
Early VotingFeb 18
Election DayMar 3
Emails Captured
34
β 4 today
Attack Emails
12
β High Intensity
Avg. Frequency
2.4/day
β Roy suring
Donation Clicks (Est)
Low
Stable
π§ Captured Opponent Emails
Roy Camp
URGENT: "Money Mayes can't be trusted"
Attack
2h ago
Huffman Camp
New poll shows surge with women voters
Messaging
5h ago
Roy Camp
Is Texas for sale? Middleton thinks so.
Attack
8h ago
Reitz Camp
Paxton endorsement is official!
Messaging
1d ago
π₯ Key Attack Lines & Themes
MESSAGING THEMES
"THE RICH CANDIDATE"
Used in 85% of Roy's emails. Focusing on
self-funding as "buying the seat".
"RINO ALERT"
Attempting to link Middleton to "moderate"
business groups in Austin.
KEY ATTACK LINES Captured:
- "Mayes Middleton thinks he can bypass Texas voters with his checkbook."
- "The Austin establishment has found their favorite billionaire."
- "Middleton supported [Legacy Policy] that hurt small businesses."
π Polling Trend (RCP Average)
Jan 1
Jan 7
Jan 14
Jan 21
Jan 27
Middleton
Roy
π Individual Poll Breakdown
| Source | Date | Mid | Roy | Huff | Und |
|---|---|---|---|---|---|
| TSU Poll | Jan 22 | 29% | 23% | 18% | 14% |
| UT/TT Poll | Jan 18 | 27% | 25% | 20% | 12% |
| Emerson-TX | Jan 15 | 28% | 24% | 17% | 16% |
π₯ Demographic Crosstabs (Middleton Support)
Urban/Suburban Voters
32%
Rural Voters
24%
Women Over 45
38%
π― Issue Trust (Who Voters Trust Most)
| Issue | Middleton | Roy |
|---|---|---|
| Border Security | 45% | 32% |
| Law & Order | 38% | 41% |
| 2nd Amendment | 40% | 44% |
| Election Integrity | 43% | 37% |
STRATEGIC SITUATIONAL AWARENESS: MIDDLETON CAMPAIGN
35 DAYS TO VICTORY
π― Targeted Messaging Recommendations
BROADCAST TV /
NORTH
TEXAS
Pivot to "Secure the Grid" and Property Tax relief. High resonant with
undecideds in Tarrant/Collin counties.
SOCIAL MEDIA /
UNDER
45s
Increase focus on "School Choice" and digital freedom. Engagement surges
40% when tied to constitutional rights.
DIRECT MAIL /
RURAL
SOUTH
"Proven Conservative Fighter" theme. Focus on law enforcement
endorsements
and border security track record.
β‘ Rapid Response Scenarios
OPPONENT PIVOT (ROY)
Roy is shifting spend toward Galveston media.
Counter-Play: Release "Galveston Native" spot featuring local law enforcement
immediately.
POLLING DRIFT (HUFFMAN)
Huffman gaining among suburban women.
Counter-Play: Highlight "Family Security" initiative and recent legislative wins
for
children.
π° Ad Buy Optimization
$200K
RECOMMENDED RE-ALLOCATION
Move from Houston Radio (Saturated) to
Digital West Texas (High Yield).
π₯ Battleground Focus
PAN
WEST
BTL
EAST
SOUTH
TARRANT COUNTY
(VITAL)
π Victory Path Progress
Name ID Target92% / 95%
Voter Turnout Model68% / 80%
πΊ TV / Streaming Scripter
π₯ 30s SPOT: "TEXAS GRID"
"While Washington plays politics, Mayes Middleton is securing Texas. He's passed the legislation to
build new power plants and protect our grid. Reliable energy. A stronger Texas. Middleton for
Attorney
General."
π± Social Media Creative
π / FB: "LAW & ORDER"
"Weak borders mean weak security. Mayes Middleton will NEVER back down to the cartels. RT if you're
standing with a PROVEN Conservative Fighter today! π‘οΈπΊπΈ #SecureTheBorder #MiddletonForTexas"
π» Digital Display Ads
BANNER: "TAX RELIEF"
"YOUR TAX DOLLARS. HIS MISSION. Mayes Middleton is the ONLY candidate with a track record of cutting
property taxes. Click to join the fight for a cheaper Texas."